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NTS offers Digital Rights Management (DRM) technologies with
CoreMedia (Germany) ensuring that digital media files can
only be used when the user acquires rights to do so –
either for preview, rental (limitation of usage frequency
or time period) or complete purchase.
Digital Rights Management (DRM) technologies ensure that digital
media files can only be used when the consumers acquire rights
to do so – either for preview, rental (limitation of
usage frequency or time period) or complete purchase.
Most DRM tools merely blunt the forward usage
and while doing so they kill promotion. Mobile DRM by CoreMedia,
Germany addresses this issue uniquely through its Super-distribution
feature.
For this extremely large and attractive Market space, NTS
is in advance stage of finalizing the deals with a number
of content providers and mobile service providers. Besides
NTS is also progressing with various music, games and other
entertainment content creators.
Super distribution: Peer-to-peer - a highly
effective marketing method
Super-distribution, a viral marketing tool, is a
sales method that uses peer-to-peer data transfer to its advantage,
rather than seeing it as a threat. Users are free to share
encrypted media files such as ring-tones, music tracks, videos,
images, games and other kinds of content. Free previews enable
users to try out content for some time to start with, but
the key and rights to use the content in full must be purchased
separately by each consumer.
By separating encrypted content and usage rights
(including the appropriate key), providers can allow customers
to transfer the content from device to device (e. g. via MMS
or Bluetooth). Peer-to-peer recommendations and data transfer
significantly reduces load on conventional sales, marketing
and customer service costs.
CoreMedia DRM also allows a reward mechanism for Super-distribution
allowing multiple copies to be made. Customers can be rewarded
for their recommendations. Distribution channels can be analyzed
with great accuracy. CoreMedia software secures digital content
throughout the distribution chain – even if content
is passed on to multiple devices.
Consider this opinion:-
“For the music industry, super-distribution is a very
promising and fascinating concept. We see CoreMedia DRM as
a state-of-the-art platform with which to generate new sales
channels for our artists via new music services and innovative
P2P concepts”
- Tim Van Dyk, Director New Business & Market Research,
Warner Music Group Germany
NTS - CoreMedia Partnership: NTS (NetEdge
Tele Solutions) are System Integration partner to CoreMedia.
While CoreMedia provides the DRM technology, NTS manages the
Operations & Support as ASP. The Application is run at
NTS’ well equipped Data Centre at Noida/Delhi &
managed by qualified & experienced professionals.
No other Digital Rights Management
System can boast the proven experience, strong market position
and flexibility of CoreMedia DRM and the quality of Operations
Management by NTS.
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